Off-Plan Launch
Case 01
Filled the pipeline in 90 days.
1,247
Qualified Leads
AED 87
Cost / Lead
AED 142M
Pipeline
Performance marketing, branding and social media for the kind of property that doesn't sell itself with a feed. We build the systems behind closings. Trained inside the industry, working with brokerages and developers across the Costa del Sol, Dubai and the United States.
Every property deserves marketing that does two things: build a brand confident enough to price it the way it deserves, and deliver qualified buyers ready to act on it. We don't choose. We engineer both.
Meta and Google Ads built around qualified buyer intent, not vanity metrics. We build the audiences, the creative, the landing pages and the nurture flows that put pre-qualified leads in your inbox every week.
Positioning your listings and your brand to attract the right buyer. Editorial-grade content, story-led production, and the cadence luxury audiences expect. Fewer posts, more presence.
The visual and verbal identity behind the price tag. From brokerage rebrands and project launches to listing decks and brochures, we shape the surfaces buyers judge you by before they ever speak to you.
Before Seaphy, we spent years inside one of Spain's most prestigious luxury real estate brokerages. We watched listings move, deals close, and brands win or lose attention. We learned the industry from the inside out, from the open-house to the seven-figure handover.
That's the difference. We don't translate luxury into a marketing brief. We come from it. Today, working between Marbella and Dubai, we partner with brokerages, developers and agents across the Costa del Sol, the UAE and the United States who want marketing that finally sounds like the property it's selling.
Selecting a marketing partner is one of the most consequential decisions you'll make for your real estate business. The right one compounds your sales over years. The wrong one burns budget, dilutes your brand, and costs you a season. Here's how to choose well.
Luxury buyer psychology, listing presentation, off-plan versus resale, multi-language buyer journeys, none of this is in a generalist's playbook.
We didn't pivot into real estate. We came from inside it. Years inside one of Spain's most respected luxury brokerages, before we ever ran an ad.
A campaign that produced "1.2 million impressions" is meaningless. A campaign that produced 47 qualified buyers, of which 8 booked viewings and 2 reserved, is a campaign that paid for itself.
Every report we deliver leads with qualified leads, cost-per-qualified-lead, viewings booked, and pipeline attributed. Impressions are footnotes, not headlines.
Beautiful work without a clear hypothesis is decoration. Ask any agency: who are we targeting, why this market segment, why this message, why now?
Every campaign starts with a strategy document. Decisions are documented, defended, and revisited every 30, 60 and 90 days against real numbers.
Luxury property buyers are international. UK retirees, Dutch second-home buyers, GCC investors, American expats. Each speaks a different language and responds to different positioning.
We run campaigns in English, Spanish and Dutch, natively. We localise creative, copy and media buying logic to each buyer pool.
When a brief has to pass through three contractors before it reaches an ad account, the work suffers and so does your timeline.
Strategy, paid media, creative production, branding and reporting all happen inside Seaphy. One team, one timeline, one point of accountability.
The best work happens when your marketing team is treated as an extension of your business, joining sales meetings and shaping positioning, not just running ads on a brief.
We sit in sales calls when invited, review listings before they go to market, and structure campaigns around real inventory and sales cycles.
If your agency's report is a PowerPoint with screenshots, you have a problem. You need real-time visibility into spend, leads, attribution and pipeline.
Every partner gets a live dashboard. Weekly performance calls. Monthly strategic reviews. Quarterly business reviews tied to closings. No surprises.
You'll work with this team intimately, possibly for years. Do they listen? Do they push back when they should? Do they take your business as seriously as you do?
We're selective about who we work with. We say no to partnerships we can't move forward, and commit fully to the ones we can. Long partnerships, not short engagements.
We start by understanding your inventory, your buyer, your sales cycle and the metrics that actually matter to your P&L. No templates, no shortcuts.
Audience architecture, channel mix, creative direction and a 90-day roadmap, aligned with your sales team before a single euro or dirham goes live.
Creative, landing experience, paid media build, tracking and CRM integration. Production-grade execution, all in-house.
Weekly optimisation, monthly performance reviews, transparent reporting. We move fast on what's working, and faster on what isn't.
They don't just run our ads. They understand the property, the buyer, and what it takes to move a listing. Working with Seaphy is the closest thing to having a dedicated marketing department.
Everything brokerages, developers and agents typically want to know before getting on a call. Anything else, we'll cover in the first conversation.
Because real estate is the only marketing context that rewards deep specialisation. Buyer journeys are months long. Average ticket sizes are six to eight figures. International buyer pools each behave differently. Generic agencies can't navigate this. We can, because it's all we do.
Primarily the Costa del Sol in Spain, Dubai, and selected United States markets. We work with international buyer pools from the UK, the Netherlands, Scandinavia, the GCC, the US and Latin America.
English, Spanish and Dutch, natively. We localise creative and ad copy for each language and adapt media-buying logic to each market.
Both. We work with developers launching off-plan projects, brokerages of all sizes, and individual high-performance agents who manage their own pipeline and want marketing infrastructure that matches their ambitions.
Three formats: project-based launches (off-plan campaigns, rebrands, microsites), monthly retainers (ongoing lead generation, social and creative), and quarterly strategic engagements for established agencies looking for a fresh perspective.
From discovery to live campaign, typically 2 to 4 weeks. Faster for partners with existing brand assets and approvals; longer when net-new branding, creative production or website builds are part of the scope.
Both. We can run paid media on existing brand assets, rebuild brand identity from scratch, design listing decks and brochures, or all of the above. Most of our partners use us across all three disciplines.
Live dashboards for every account. Weekly optimisation calls. Monthly strategic reviews with attribution to pipeline. Quarterly business reviews tying marketing performance to actual closings.
We trained inside luxury real estate before we marketed it. We come from inside one of Spain's most prestigious real estate brokerages. We've sat on the side of the agent, the developer, and now the marketer. That perspective is not something a general agency can buy or hire. It's earned, and it changes every decision we make for our partners.
Working between Marbella, Spain and Dubai. Founded by Alessandro de Moor and Martina Trillini.
Tell us about your project, your market and what you'd like to achieve in the next 90 days. We respond within one business day, and only take on partners we're confident we can move the needle for.